everyone has a newsletter now.

In the beginning, we had newsletters with good info and deep dives. Then, high-value resources, accelerator applications, financial templates, or market reports became almost always a sort of resource to download directly, gated behind a sign-up form. (And they only send marketing material afterwards.)

Over the past two years it seemed that everyone is starting deep dive newsletters again. Bitesized, long-format, deep dive, short and sweet... you name it.

But, they give so much value and it is free?

If you are not paying for the product, you are the product.

Context-switching to delete irrelevant emails is a hidden cost. In the beginning, you won't feel that.

Two years in, the added mental load of seeing the notification that the email inbox is filling up is significant, even if you can delete 90% of the mails right away.

How to handle the resource collection game.

Don't just mindlessly "spray and pray" with your email address, especially not with your new company email address that has your name in it.

• Filter for Trust: Prioritise resources from established providers (e.g., Y Combinator) where the value of the "Step-by-Step Guide" clearly outweighs the cost of the email. Unsubscribe from everything else. Use ai agents and email tools to help you with that.

• Isolate the Noise: Use a dedicated alias or email address for new resource sign-ups to keep your primary operational inbox clean. For instance use info@Yourcompany for everything that is not directly related to stakeholders, sales or key account.

  
  

• Audit your Subscriptions: If a sequence isn't providing "Aha!" moments or actionable blueprints within the first three touches, unsubscribe.

Signing up everywhere can be a gateway to access good stuff, yes, but it is a drain on your most precious resource -> time.

Protect your time.

Better to read up on only two topics that really interest you on a saturday morning, instead of having 200 semi-interesting emails that bounce in around the clock.

Obligatory dinopreneur picture. I might create a picture book one day.