Why we create Outreach -sequences

When we do outreach, be it content or sales, you only have three potential responses to your offer: Yes, no, or maybe. The maybes are the hardest; here's why and a way to deal with them.

After we separate general interest and potential buyers, regardless of whether this is an automated or a personal process, we will get one of the three outcomes.

The "Yes" is clear; we move on. We get on a call and let's go.

The "No" depends on whether they could be a fit down the line or they really are not a fit ever—more on that later.

The maybes are the hardest. Usually, they are the ones we lose most time with in business development—be it marketing or sales time.

We don’t want to give the "maybe" people a lot of calls or demos in most cases. In high-ticket approaches we might, but regardless, we need to warm them up from a maybe to a yes down the line. They should come to us, and we have to be on their mind when they are ready. We build a relationship with them over time.

For this, we have sales sequences, marketing email automation, and content marketing. (be it with ai agents or manually done)

We send the maybe sinformation, valuable content, and resources so that they keep us in mind and warm up to our service. This is part of the attention industry we create.

Email sequences can be, for instance, maybe one per month or one per week, with a touch point at a later stage to weed them out if they really are not a fit, or if we shall continue.

The "No" is similar. If it is not a clear "no fit," we send generally interesting resources around the industry or the problem with low-stake email sequences and content. The idea is to warm them up to become a maybe in 3-6 Months. These sequences and content usually are digital so they are scalable.

Then the maybe cycle can start.

Potentially, some of the No and some of the Maybe will become Yes. If this is a scalable system, we did the job right.

That is what we do as GTM Engineering, and so far it reduced our resource drain significantly, by not losing time on timeconsuming and demanding low-ticket clients.

If you want such a system, reach out to me via kiniroo.com, I will help you set one up in a workshop.

Here's the obligatory dinopreneur image.