I write about what I learn along the way of building and scaling startups in the heart of Switzerland.

All texts on this page are original and created without AI.

(How odd that this already needs a disclaimer.)

There are too many shallow content pieces floating around in the net, especially with the massive influx of copy pasted AI articles, half truths or misinformation that dilute information.

The takeaway from people, the wisdom I would want to learn from is increasingly missing.

This is my way of making my little corner of the internet a more interesting place.

Thanks for your time.

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Signing up everywhere can be a gateway to access good stuff, yes, but it is a drain on your most precious resource -> time.

Why you need to make your Call to action more clear in your marketing.

Why do we always want a clear CTA (call to action) on content, marketing, and sales materials?

Six insights Buried in the Latest AI Research

The current trajectory of AI development is running into fundamental, non-obvious limits, not of imagination, but to some degree resources, but more pressing: fairness and utility.

Why we create Outreach -sequences

When we do outreach, be it content or sales, you only have three potential responses to your offer: Yes, no, or maybe. The maybes are the hardest; here's why and a way to deal with them.

Having Urgency as entrepreneur

you need some urgency as founder. but a positive one.

how we handle a Workcation / digital nomad policy as a startup

Three learnings from years of having a workcation and digital nomad policy in our startup:

What does a Business developer actually do?

What does a business developer do? There are different opinions, I say biz devs are awesome, here's an overview.

Which sales framework makes sense to grow as scale up?

I look at 14 sales frameworks startups use, with a special focus on the sales cycle length, because, cash flow.

What to Do When Tariffs Rise? A Founder’s Perspective

Rising tariffs are all over the news at the moment, and while there are many implications we discussed how this shakes up our business.

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